Who is Behind the Label?
A woman owned business, we are tenured nutrition and culinary experts, professionally and personally invested in the well being of both people and planet.
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> We know the landscape.
>> We know your target audience.
>>> We have been there and we have done it.
>>>> So let us help you!
About Us
Chief Nutrition Officer // Founder
Leigh-Anne, a self prescribed science geek, is a Registered & Licensed Dietitian, a Fellow of the Academy of Nutrition and Dietetics and a Lean Six Sigma Black Belt with her masters degree in nutrition science and a dual bachelors in biology and exercise sports science.
Her career started as a clinical dietitian and through the years she was promoted to leadership positions allowing her to broaden her skill set to include regulatory work, culinary nutrition, recipe development, print media, public speaking, and supporting the food industry with nutrition and sustainability focused brand strategy.
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Her mission with her company Behind the Label is to bring evidence-based nutrition guidance to both consumers and the food industry, fusing the science of nutrition with practical knowledge and making sense of nutrition.
When not writing blogs for international companies, being featured on popular print and media outlets, or collaborating with C suites on nutrition focused brand strategy, she can be found hiking around North Carolina or dancing in the living room with her two kids.
Leigh-Anne Wooten
MS, RDN/LDN, FAND, LSS BB
Chef Chris Aquilino is an award winning, chef, culinary leader, sustainability expert, culinary architect, brand ambassador, advisor, author, and artist with 30 plus years of industry experience. The culinary driving force behind numerous multi-million-dollar national foodservice concepts and brands specializing in recipe development, branded content creation, smart menu design, culinary sustainability, food waste management and recovery food styling, and photography.
Chris is the Chief Culinary Officer for Further Culinary Group, a boutique food service consulting and creative firm out of Charlotte NC, the Photographer and Food Stylist and Culinary Ambassador for Forever Oceans, and the VP of the Charlotte Chapter of the American Culinary Federation.
Chris Aquilino
Executive Chef & Culinary Consultant
Client Testimonials
I've had the pleasure of collaborating with Leigh-Anne on the US brand launch of Seeds of Wellness, a South American chia brand. As a marketing expert with limited experience in the health and wellness space, I've relied on Leigh-Anne's expertise in nutrition, sustainability, and FDA guidelines. Her collaboration has been instrumental in framing our brand strategy and communications. She's a strong strategic partner, a great problem solver, understands the category inside and out, is a true advocate for the consumer, and is just plain fun to work with.
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Jessica Braff,
Freelance Strategy Consultant
Leigh-Anne has been instrumental in helping to build out a recipe and wellness program for us. Not only does she have the dietetics knowledge but also provides a knowledge of the food industry and working with chefs. It is a true pleasure working with her because she provides us with this full package which many dietitians in the industry just can’t.
Adam Wilson,
Manager of Culinary Exploration
Vitamix
Leigh-Anne is passionate and committed to delivering exceptional sustainability and wellness programs.
Amy Keister
Global Director of Sustainability
Compass Group
Leigh-Anne’s commitment to and passion for food recovery was evident in the attention to detail she showed in executing our national partnership and program. I would highly recommend her to anyone looking to launch a large scale food sustainability initiative.
Pooja Pelham,
Senior Manager
Feeding America
Leigh-Anne is extremely knowledgeable in all aspects of nutrition, wellness and sustainability and is able to manage projects from A-Z regardless of their size and scope. She is a great researcher, speaker and leader.
Peggy O'Neill,
VP of Nutrition & Wellness
Morrison Healthcare
As an agency that does a large amount of food photography and recipe development, I had long had Leigh-Anne on my radar as a potential partner but when circumstances arose out of the blue, I finally had the chance to engage her for help writing recipes and descriptions for a website and social media. Not only was she professional, organized and talented but she was accommodating! She jumped right into the fire with a positive attitude and really helped. We will continue to work with Leigh-Anne moving forward and find her to be a reliable, note worthy resource.
Vanessa Doll
Director of New Business
Freshmade
Leigh-Anne has a unique ability to blend strong nutrition and well-being knowledge with business savvy. Additionally, her project management skills enable her to listen to and manage client and customer expectations and to deliver on commitments.
Deanne Brandstetter
VP Nutrition & Wellness
Compass Group
Leigh-Anne is a wonderful professional and an important external member of our Benexia team! She brings added value with her great knowledge in the healthy food / allergen free area. Her structured thinking and clarity help her transmit knowledge very nicely through her writing. We thank her for this great partnership!
Saundra Gillot
Chief Executive Officer
Benexia & Seeds of Wellness
Leigh-Anne always impresses with her knowledge on the developments in the sustainability industry. Her background as a dietitian & project manager gives her the unique skill set to approach corporate sustainability with backing data and project plans that allow for easy integration into existing business processes. She has the ability to enter a room and walk that fine line of advocating for what’s right but also having the business acumen to be able to anticipate how these decisions impact our operations.
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Jessi Moffit
VP of Innovation
Canteen